By pure chance today (if one believes in chances / coincidences…) I bumped into an old friend today in the centre of the city.
He’s a young chap and superbly successful; a partner in a sales company.
He had just returned from six months in the Middle East where he had had to ‘re-invent the wheel’ insomuch as re-instating the credibility of his particular industry.
Typically, he had been phenomenally successful.
Further on returning home, his success here has rocketed up (next stop, the moon.)
We spoke about this and I asked him if he had figured out what the key was?
Typically, he had.
He has been in sales for so long; been so successful and been so driven to continue to be successful that he said without realising it, a degree of aggression had slipped into his presentations.
In the Middle East, it damned him. Completely.
Clients shied away from it, blatantly.
He had to re-train himself – take himself back to basics – back to humanity.
Now there’s a turn up for the books!
A sales person who had some humanity!
In returning home, he continued to apply this and voila, his success is climbing to even greater heights.
“In my field Alex, I’ve got to be sure I obliterate aggression or aggression will obliterate me.” he smiled, pleased with his own phraseology and shook my hand as we promised to cross paths again.
Interestingly, I applied his technique directly in the afternoon.
I relaxed and re-focused 100+% on the person and voila!
Success.
Maybe the World is changing
NB. My friends success relies on repeat business. I add this as I can imagine that many people in short term sales perhaps feel that aggressive ‘get the sale’ is sufficient – especially if it is a ‘one off’ result requirement.
I would only add the caution that as we go through life, it’s breath-taking who we bump into – and how people remember us.
Be careful of those bridges


